Ohio Sportsbooks May Now Ramp Up User Recruitment Efforts

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As the Ohio Sports betting launch fast approaches, sportsbooks are starting to ramp up their user recruitment efforts. This means that users may start depositing funds into their accounts, but they are still not allowed to place any wagers.

Bettors need to be aware of these user recruitment efforts, as they could potentially lead to confusion over when bets can be placed. Stay tuned for more updates about the January 2023 launch.

Customer Acquisition Starts Now

The Ohio Casino Control Commission has announced that potential sportsbook operators are allowed to engage in “user recruitment” ahead of the launch date three months from now.

This means that operators can sign up Ohio users for sports gaming accounts and allow them to deposit funds into their accounts. However, bets cannot be placed yet.

This is a great opportunity for sportsbooks to get a head start on their competition by signing up as many users as possible. User recruitment will be key to success in the Ohio sports betting market. Sportsbooks that can sign up the most users will have a significant advantage when betting begins. Therefore, potential operators need to begin user recruitment immediately to be successful.

Furthermore, Ohio regulators included that OH sportsbooks should use the right wordings when promoting their brand. As per the Commission’s guidelines:

“Any promotion or bonus described as free or risk-free must not require the patron to incur any loss or risk their own money to be used or to withdraw winnings.”

For example, an advertisement that says ”$100 free bet once you bet $100” is considered misleading as it would still cost $100 to earn the free bets.

More About Sports Betting Law

In December of 2021, Ohio made sports betting legal when Governor Mike Dewine signed a sports wagering bill into law. This makes Ohio one of the states to legalize sports betting. The new law will allow people to bet on professional and collegiate sporting events, as well as international athletic events that will take place in the future.

Ohioans aged 21 years old or above will soon be allowed to wager on regulated sportsbooks across the Buckeye State. While sportsbooks may be downloaded even in other states, customers would be located in the state to place their bets.

This is a positive step forward for the state of Ohio, and it will lead to more revenue and more jobs. It is also a positive step for the casino industry. Ohio Casinos will now be able to offer sports betting, and this will attract more customers and help to boost the economy.

In addition, the law also allows other businesses and even Ohio professional teams to partner with sportsbooks for online and retail operations. The partnership will have to secure the appropriate license first given by OCCC.

Some of the Online sportsbooks that have secured conditional approval from the Commission include:

  1. BetMGM
  2. Caesars
  3. DraftKings
  4. FanDuel
  5. PointsBet

Ohio regulators are working even on weekends to ensure that sports betting will launch on time.